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About the Lead Consultant

Hi, I am Eloisa. 

I am Hawthorne's Lead Consultant and I have launched new products in the market, handled print/television/digital ad campaigns and managed successful marketing drives, all of which contributed to the company's bottomline and brand equity. ​​

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I have chaired cross-functional teams and directed brand transformations that equipped me with the governance acumen across different types of industry. 

Career Summary

Eloisa served as a Marketing Director at the Technological Institute of the Philippines, where she spearheaded the institution’s rebranding initiatives and oversaw all communications, digital media and public relations activities. Prior to this, she was Head of Marketing at First Metro Asset Management, Inc. (former Metrobank Group subsidiary), where she strengthened investor confidence through compliance-aligned communication strategies, regulatory documentation and digital campaigns.

 

Her financial services career also includes leadership roles at BPI-Philam Life Assurance Corp., Security Bank, Rizal Commercial Banking Corporation, and Metrobank/Global Bank, where she launched innovative products, drove savings growth through high-impact promotions, and pioneered one of the bank’s early phone-banking facilities. Earlier in her career, Eloisa honed her consumer marketing expertise at Universal Robina Corporation, where she successfully launched Hunt’s Party Spaghetti Sauce —a consumer product that exceeded sales forecasts by 87% and captured 36% of category sales within three months.

Professional Experience

Marketing Director

Technological Institute
of the Philippines

( Jan 2025 to April 2025 )

  • Directed marketing operations, communications and rebranding initiatives while managing a staff of six (6) creative specialists ( three multimedia artists, two social media specialists and one website specialist) and facilitating the hiring process for three (3) more marketing personnel (one marketing manager, one writer and one public relations specialist). 

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  • Oversaw all the marketing activities including all press releases, social media management, video production, merchandising and event coverage. Screened all external communication materials prior to public release.

Marketing Department Head

First Metro Asset Management, Inc. Former Metrobank Group subsidiary    

( Dec 2022 to Dec 2024 ) 

  • Approved all corporate communications and PR materials released to the public including podcast scripts, press articles and all marketing materials such as brochures, sales folders and sales letters, etc.

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  • Revised client account opening documents in alignment with banking laws, SEC regulations and Metrobank audit rules.

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  • Developed the company’s consumer protection manual approved by the Board and submitted to SEC.

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  • Managed the yearly Annual Stockholder’s Meeting including coordination with the Board, supervision of SEC report submission, print ad release in national broadsheet newspapers, communication to the stockholders on securing quorum attendance and staging of the meeting.  

Product Manager

BPI-PhilamLife Assurance Corp.

( Aug 2019 to March 2022 ) 

  • Directed the product development processes including the coordination of technical, underwriting and compliance requirements. Includes the supervision of user acceptance testing. 

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  • Managed the partnership with Citicorp Financial Services and Insurance Brokerage.

Recommendation Letters

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Bernardino M. Lapuz

Former Senior Vice President
Corporate Planning Group Head 
Metrobank Corporation

Click here to download the Recommendation Letter 

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Allan M. Tumbaga

Vice President
Marketing Department Head
Rizal Commercial Banking Corp.

Click here to download the Recommendation Letter 

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Celeste Joy Linsangan

Director
Partnership & Customer Development Marketing
BPI-Philam Life

Click here to download the Recommendation Letter 

PAYMENT NOTICE

RECEIPT POLICY

All Hawthorne payments are only accepted through deposit to the authorized Hawthorne passbook-only Savings Account Number (3731027071). Payments can be made Over the Counter, via online banking or fund transfer, but it has to be deposited to this bank account only. Cash and/or Cheque payments paid in person will not be accepted, it has to be deposited to the authorized Hawthorne bank account. Payments through other payment channels will not be accepted. Likewise, also note that ALL Hawthorne payments including all its brands do not accept payment in any of our websites because all website payments are disabled. This Hawthorne bank account number is indicated in the contract signed by the Lead Consultant and only the Lead Consultant is authorized to sign any contract or issue any receipt in behalf of Hawthorne Consultancy and these contracts are signed only by the Lead Consultant on-site in a face-to-face meeting. No other representative has been authorized to accept any payment in behalf of Hawthorne nor execute any financial transaction in behalf of Hawthorne. This payment rule applies not only to the Hawthorne Consultancy business but also to the following Hawthorne brands --- Clerica, Canterbury Academy, Lingua Franca, Biblioteque, Maldita Speaks, Power Tutorial. There is only one authorized bank account for all Hawthorne payments for all its brands.

There are only two modifications to this payment rule which is in the case of Power Tutorial and MOD, wherein for these two only the twenty-five percent (25%) downpayment - which serves as Consultant’s Fee - is paid to the Hawthorne bank account, because the 75% balance payment is paid directly to the tutor ( for Power Tutorial) or client ( for MOD).

​Note that PowerTutorial is a microsite temporarily housed in the Biblioteque domain but Biblioteque is a totally separate brand from Power Tutorial and therefore, all of the fees for payment in Biblioteque (unlike Power Tutorial) is for the full account of Hawthorne Consultancy only. Biblioteque has no affiliates, partners or other service providers, unlike Power Tutorial.

​This notice is communicated in all Hawthorne materials---website, contracts, e-mails, mobile messages, receipts and all marketing materials such as brochures, letterheads and proposals.

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ABOUT THE LEAD

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CONTACT US

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THE OFFICE
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admin@hawthorneconsultancymanila.com

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0956-400-1626

Contact Us

EVENTS

All company-issued official receipts in Hawthorne Training Consultancy are treated as accountable forms and are subject to controlled issuance. Each official receipt bears a unique serial number, and blocks or ranges of these serial numbers shall be assigned to specific clients and this series is indicated in the notarized client contract signed both by Hawthorne and the client. Once assigned, receipt series shall be used exclusively for the designated client and must not be transferred, reassigned, or reused under any circumstances for another client. Should the serial number range of the receipts indicated in the client contract be depleted, an appendix to the contract will be prepared indicating the new block of the receipts’ serial number series that will be designated for the said client and this addendum should be notarized and become a part of the original contract.     

Further, each Hawthorne-issued receipt is only valid if the details and notes are handwritten by the Lead Consultant in blue ink, including the printed name and signature. Furthermore, it should always bear the paid amount both in words and in figures. There are no other signatories for the receipt apart from the Lead Consultant.

The assignment of receipt series per client is intended to ensure traceability, prevent duplication or unauthorized issuance, and establish clear accountability for every transaction recorded.

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© 2026 By Hawthorne Training Consultancy

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